As users increasingly rely on mobile for entertainment, shopping, and banking, understanding mobile behavior has become essential to business success. Yet most analytics platforms struggle to keep pace.

While many teams have solid insights into web user behavior, mobile analytics presents significant challenges. Mobile user actions differ substantially from web interactions, and mobile users have distinct expectations. These differences create barriers to tracking equivalent metrics across platforms.

What this covers #

• Strategies and tools for understanding mobile user behavior
• Best practices for managing cross-platform data at scale
• New developments enabling mobile teams to keep pace with web colleagues
• How Heap enables mobile teams to enhance user experience

Context #

This was a Heap webinar I presented in January 2024. It represents the intersection of the work I did at Heap — establishing technical strategy for mobile SDKs and platform surfaces — and the storytelling/GTM side, translating that strategy into something customers could understand and act on.

The companion resource was the Complete Guide to Mobile Behavioral Analytics.